THE ESTABLISHMENT OF JOINT VENTURE COMPANY "ASAHI-NUTIFOOD"
Asahi Group Foods Co., Ltd. (Head office: Tokyo, President: Mr. Katsuo Shouyama) has cooperated with Nutrition Food Join Stock Company (Head office: Ho Chi Minh City, President and CEO: Ms. Tran Thi Le, hereinafter referred to as 'NutiFood') to introduce and sell nutritious food products for babies in Vietnam in 2019. With the desire to promote and bring products to consumers officially, together with Nutifood, we have established a joint venture company with the name "ASAHI-NUTIFOOD COMPANY LIMITED (hereinafter referred to as" ASAHI - NUTIFOOD ') on September 6, 2018.
On January 10, 2019, Asahi Group Foods and NutiFood held a press conference in Ho Chi Minh City to officially announce this cooperation.
Entry background of infant nutritious food market in Vietnam
In 1917, we launched the locally produced powdered milk product for the first time with the "Wakodo" brand. With the cutting-edge of innovative manufacturing technology and accumulated experience for over 100 years, we are confident to bring the best quality infant formula and infant food products to consumers. Looking forward to a sustainable growth strategy in the future, we will join strongly and comprehensively into the Vietnamese market where Japanese brands are always welcomed, supported and appreciated by Vietnamese consumers. NutiFood was founded in 2000 by a doctor in Vietnam and distributes dairy products to the elderly people as well as nutritious foods for babies and pregnant women mainly in Ho Chi Minh City and Hanoi City.
With this cooperation, we will produce and supply nutritious food products that suitable with the habitus of babies in Vietnam which developed based on the knowledge and experience of the doctors and experts from both companies to support the healthy growth of infants and children in Vietnam.
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